Novotel, Rotorua, 24-26 September 2018

Join us in Rotorua from the evening of 24 September to celebrate our annual Plate to Pasture Farmer Conference and for the announcement of this year’s winner of our Plate to Pasture Award at the Gala Dinner.

The full-day programme on 25 September will bring plate and pasture together, you will hear from Silver Fern Farms, our customers and farmers, as well as inspirational speakers who will share insights into international food trends and the red meat industry.

A pre-conference Welcome BBQ will be held from 6pm on 24 September which will include the final of the 2018 Silver Fern Farms Boning Competition. This is a demonstration of the skill, expertise and speed of our butchery staff.

The Gala Dinner will be held at the Geothermal and Geyser Park, Te Puia, where a unique food experience will celebrate our natural, grass-fed, 100% Made of New Zealand red meat. 

A post-conference day trip on the 26 September can be taken to Silver Fern Farms Farmer Partners, John and Catherine Ford of Highland Station. Situated a short drive from our conference venue, the 1240 hectare property supply lamb and bull beef to Silver Fern Farms. Highland Station is a former Ballance Farm Environment Award national winner. This farm tour will be followed by a BBQ lunch.


24 September - Welcome BBQ from 6pm

25 September - Full conference programme 8.00am – 5.15pm; Gala Dinner from 6.30pm

26 September - Day trip to Highland Station


Novotel Rotorua Lakeside
Tutanekai Street

The Farmer Conference programme highlights include:

  • International speakers will share insights into key markets, international trade landscape and developments
  • The launch of Our Sustainable Chain of Care
  • Presentation of our regional Youth Scholarshipsmore information
  • Plate to Pasture Gala Dinner - Enjoy a Silver Fern Farms red meat food the Geothermal and Geyser Park, Te Puia experience that tells our Plate to Pasture story. 
  • A pre-conference Welcome BBQ will be held 24 September
  • Post-conference day trips on 26 September will include a farm tour or tour of our Te Aroha plant


Travel and Accommodation

While the conference and gala dinner are free to Silver Fern Farms Farmer Partners, flights and accommodation will be at your own cost. To make this easier for attendees, we have partnered with accommodation providers in Rotorua to offer discounted accommodation rates.

Novotel Lakeside Rotorua

Conveniently located just 15-minutes from Rotorua Airport in the heart of Rotorua township, the Novotel Rotorua Lakeside is our conference venue and therefore the perfect base for you.

For Silver Fern Farms preferential rates at the Novotel, click here  and enter code BGCI into the preferential code field (limited availability).

Ibis Hotel Rotorua

The central location is easily accessible to cafés and restaurants. Ibis guests are also only a few minutes walk from our conference rooms and other facilities at the adjacent Novotel Rotorua Lakeside.

For Silver Fern Farms preferential rates at the Ibis, click here  and enter code BGPG into the preferential code field (limited availability).

Millennium Hotel Rotorua

Next to mystical Lake Rotorua and just a brief stroll from the city centre, Millennium Hotel Rotorua is an eco-friendly destination.

There's free off-street parking and the Millennium Rotorua is approximately a 15 minute walk from our conference venue the Novotel Lakeside Rotorua or a 5 minute drive.