Venison Programme

Watch our Venison Story

Venison Programme

Unlocking a Premium Edge

The Silver Fern Farms Backbone® Venison Programme rewards you for being dedicated to delivering high-quality pasture-raised and grass-fed venison. Our Plate to Pasture strategy is focused on driving increased sales of value-added products, increasing our profitability so that we can return premiums to our suppliers. And, Silver Fern Farms Venison is one of our most highly valued products.

Silver Fern Farms Venison is made possible by the skill of New Zealand’s farmers. It’s our farm-raised difference that allows us to give a performance edge to chefs around the world.

Download Venison programme brochure

Rewarded for Performance

Reduced risk and increased certainty for planning and budgeting through close relationships with retail and foodservice customers, driving year-round demand for your product

Optimised productivity and profitability with access to individual animal data through the FarmIQ management system

Being linked with a select group of customers in key value-add markets, especially during our supply-challenged season of winter

Having assurance of a long-term commitment at both ends of a fully integrated supply chain

Delivering a Fresh Take on Venison

As a member of the Silver Fern Farms Backbone® Venison Programme, you are a key part of our story of a distinctly new take on venison that we are telling to the world.

A story of the fresh possibilities for venison with a distinct difference.

Pasture-raised freshness from New Zealand, from the innovative farmers who make our venison so good.

Capturing the natural vitality of the animal with a vital and fresh approach.

Delivering a new edge for the menus of chefs around the world, and encouraging everyday consumers to be creative at home.

From New Zealand – consistently excellent and healthy with delicate flavour and leanness.

Your venison can be Silver Fern Farms venison, sought after as an elite red meat, and an ingredient for delicious inspiration.


AP 45.1kg – 85.0kg

All deer, no age restriction*

Velvet must be <110mm from the skull and not bleeding†

All deer must be grass fed

* Exception: Cervena
† National Velvet Standards Body (NVSB) QA Programme

Customer Programmes

  • United States – MARX Imports (Foodservice)
  • New Zealand – Bidvest (Foodservice)
  • New Zealand – Foodstuffs and Progressive Enterprises Ltd (Retail)
  • Amsterdam/Belgium – Luiten Food (Foodservice)
  • Germany – EDEKA (Retail)

For more information on becoming a Silver Fern Farms Co-operative Shareholder, supply options, Backbone® contract terms and conditions, full details on stock eligibility criteria and the availability of our Backbone® programmes, please contact your Silver Fern Farms Livestock Representative or customer services on 0800 362 362